Content Strategy & Design
23andMe Blog Redesign
23andMe wanted a refreshed blog and content strategy that reflected their mission to become a new kind of healthcare business – one that integrates genetics into patient care and drug development.
I worked collaboratively to design a site that referenced 23andMe’s core branding, but indicated a separate entity. The result was a streamlined, mobile-friendly jumping off point for our customers.
Stanford Department of Medicine
Stanford’s Department of Medicine is comprised of twelve divisions, ranging from bioinformatics to hospital medicine. They needed a website and content strategy that connected these disparate disciplines and told a unified story of discovery and innovation. I developed a communications plan and digital identity that brought the impact and experience of the department to life.